“There used to be a time when you’d spray onto guys, and it looked awful. “You puff it onto the scalp so it fills in and gives a little volume,” she says of the old-fashioned staple, which uses tiny hairlike microfibers rather than paints or powders. Her favorite “cheat” for male talent with thinning hair? A trusty can of Toppik (from $7.99).
CNN HOSTS FEMALE TV
“You can cheat hair so many ways,” says Page Six TV hairstylist Toni Coburn. Co-host Kathie Lee Gifford added, “ Laura uses it on us all the time.” Hair in a can Courtesy of Toppik “I’ve tried every hair product known to man, every single one, and this one … I promise you is the last hair product you’re going to need,” Kotb raved during a segment last year. Drench washed and towel-dried strands with the product, then hit them with a blow-dryer and flatiron for lustrous locks.
To keep her hair looking flyaway-free on camera, “Today” show host Hoda Kotb swears by Color Wow Dream Coat Supernatural Spray ($29.99) - a heat-activated polymer that fights humidity and frizz.
Keep it smooth The “Today” show’s Hoda Kotb raved about her favorite frizz-fighting product on-air. Here, stylists share the surprising tricks of the trade that you can try at home. “There are times when only the front of the hair is perfected and the back of their hair is still wet,” Licari adds. When it comes to reporting breaking news, artists may have less than 10 minutes to make an anchor looked pulled together for the cameras. It’s a constant, hands-on situation to make everyone look good.” There’s hairspray flying around, powders. “Viewers don’t realize what goes into it,” says Maria Licari, who does hair and makeup for CNBC. That fresh blowout? It’s often faked with dry shampoo, spray-on hair, even crimping irons. Tans come from shimmer-free bronzer, radiance from carefully applied blush. What appears as barely there makeup just might be carefully layered primer, foundation and setting powder - applied every 15 minutes. Bright studio lights and cutting-edge HD cameras require a level of artistry that’s half van Gogh, half MacGyver. TV news anchors look effortlessly polished - until you know all the work that goes on behind the scenes.
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