It is available in MAC’s 12 North American Pro Stores and 13 international stores.
#Pro line for mac cosmetics tv
The line, which consists of just under 500 stockkeeping units, includes products specifically intended to stand up to the demands of fashion shows, photo shoots and TV and film sets.
#Pro line for mac cosmetics full
The store is stocked not only with MAC’s full retail line, but also with the MAC Pro line, a collection of cutting-edge products designed for professional makeup artists.
We want artists to come in here and have fun playing with makeup - and they too can use the studio, to document what they’ve done.”Ĭustom fluorescent pendant lights - with adjustable halogen accents to simulate daylight - illuminate the space. “I always wanted to have a photo studio in-store so that photography students could work on their books and makeup artists could build their portfolios,” he said. In the store’s library area, makeup artists can leaf through the vast inventory of design, art, pop culture and fashion books for inspiration, photocopying anything that catches their fancy at the color copier nearby.Īn onsite photo studio is intended to help budding artists build their books, said Gager. The rawness stems from the basic unpretentious materials, salvaged wood, concrete blocks, metal chain-link, etc., but the impact is from the scale and unexpected usage and combination of these materials.” “It’s a warm space, but it’s also incredibly clean, simple and inviting.”Īdded Choi, “The space is like a work lab environment with a twist. “We incorporated many different building materials: a coupling of acrylic, slate, rough wood and metal,” said Gager. Oiled metal cabinets hold stock overflow. Products are shown on wood display tables resembling halved trees, while a metal mixing area will eventually allow makeup artists to custom-blend their own colors (Gordon Espinet, vice president of makeup artistry, hopes to have the custom program up and running by yearend). “We had a vision of old chem lab meets the world of color,” said Gager, gesturing to a full wall of color pigments in mason jars, a futuristic photo studio and a loftlike library space with modernist furniture. The 6,000-square-foot space, a collaboration between Gager, Choi and Tim Tareco, vice president of visual merchandising for MAC Worldwide, is intended to resemble a futuristic laboratory. We’re being evolutionary, not revolutionary.” Hopefully, this will be a great stepping stone for building similar facilities in key international cities. When we had the opportunity to acquire a new space, we were excited to build our dream store from the ground up. “It didn’t fit the profile of what I thought MAC Pro should represent. “The original space was something neither Sheila nor I designed, and when I first saw it I was shocked, because it looked like any other retail space,” said Gager. It is designed not only to be a retail outlet, but also an education center for the industry and a new way to communicate with makeup artists, said James Gager, senior vice president and creative director of MAC Worldwide. The Estée Lauder Cos.-owned makeup artist brand has created a new retail format on the second floor of a historic building in Manhattan’s Flatiron District. There’s a new concept in store for MAC Cosmetics: a prototype for all the brand’s future Pro Stores.
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